(see examples bellow)
Create, curate, and manage all published content (images, video and written).
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Migration of print-based themes and campaigns to all web-friendly formats.
Develop and expand community and/or influencer outreach efforts.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Conduct online advocacy and open a stream for cross-promotions.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Compile reports for management showing results (ROI).
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Hawaii Camera is the premiere camera rental retailer for the state of Hawaii. It is their mission to inspire creativity, perpetuate memories and help their customers manifest their potential through the renting of photo, video, event and broadcast equipment.
Point Hawaii provided graphic design for events and flyers leading up to the inaugural PhotoCon Hawaii - which Hawaii Camera sponsored. We also revolutionized their social media be creating a chromatic reposting strategy which customer's loved.
Point Hawaii designed and built their English website as well as provided art direction for their Japanese site. We also run their social media accounts as well as provide all visual collateral both print and digital for their various events and art exhibitions.
Hawaii International Film Festival.
Point Hawaii was proud to sponsor all Social Media management for the 2016 re-brand of the festival.
Point Hawaii followed the very specific existing branding to provide graphic design and photography for digital media via the Ward Village blog, and social media platforms including Twitter, Facebook and Instagram respectively.
'Ohina Short Film Showcase
Point Hawaii was extremely proud to sponsor all social media management and curation for the 2017 'Ohina Showcase - which won SIX American Advertising Federation ADDY Pele Awards, including Best In Show under the direction of Erik Reis.
Point Hawaii designed and built both English and Japanese versions of their website. We created visual collateral for both digital and print media as well as social media management across all platforms. We also made a custom media kit and print ads for future needs.
Scott Hawaii contacted Point to take them into the next generation while still staying true to their brand. We were honored to provide them with a website design, digital and print visual collateral, as well as social media management which now has well over 79,000 followers across Twitter, Instagram and Facebook respectively.
Waikiki The Film
Point Hawaii provided all graphic design (print and digital) for flyers, business cards and investor decks. We also provided art direction for key image (poster), website design and build out, as well as the social media management across Facebook, Instagram and Twitter.
Most recently, we spearheaded the Kickstarter Campaign for the film where which was able to bring in over $34,000 in less than a month, and was chosen as an official "Projects We Love" by the Kickstarter Staff.
Na Mea Hawaii
Nā Mea Hawaiʻi is a community resource focused on distributing the best books, music, and DVDs on Hawaiʻi and the Pacific. They also feature made in Hawaiʻi products by Hawaiian and local artisans - wood, lauhala, Niʻihau shells, clothing and more.
Point Hawaii was stoked to be able to provide art direction for their website, do a social media clean up, and launch their Instagram account!