Create, curate, and manage all published content (images, video and written).
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Migration of print-based themes and campaigns to all web-friendly formats.
Custom comprehensive handbook for social media management, strategy and protocols.
Training sessions with existing staff to teach them how to best approach online marketing.
Develop and expand community and/or influencer outreach efforts.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Conduct online advocacy and open a stream for cross-promotions.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Compile reports for management showing results (ROI).
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.