Social Media.
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
Featured Projects:
Pono For The People
Pono For The People is a non-partisan collective dedicated to a fair information exchange and helping navigate people’s political consciousness in Hawaiʻi.
Point Hawaiʻi designed and built the branding, website, graphic design and social media. Their most successful Instagram post had a reach of over a million users with 82,000 likes.
Our Kuleana Hawaiʻi
Our Kuleana is a community-based effort to mobilize Hawaiʻi island residents during critical times of need, initiated during the COVID-19 pandemic.
Point Hawaiʻi partnered with the ever talented Amy Kalili of Pilina First to execute this campaign.
Polu Gallery
Polu Gallery curates works from carefully-selected authors, artisans, illustrators, and designers whose works display a keen understanding and appreciation for Hawaii. Founded in 2016 by Jun Yoshimura, Co-Founder of The Green Room, Waikiki.
Point Hawaiʻi designed and built their English website as well as provided art direction for their Japanese site. We also run their social media accounts as well as provide all visual collateral both print and digital for their various events and art exhibitions.
Community Submersibles
The Community Submersibles Project is fundamentally about making submersibles exploration accessible to all. Traditionally, these incredible vessels have only been available to government researchers and wealthy private owners.
Point Hawaiʻi designed their Kickstarter campaign as well as the corresponding social media collateral to promote it! We are proud to say that they were able to exceed their $25,000 goal in 45 days!
Hawaiʻi Camera
Hawaii Camera is the premiere camera rental retailer for the state of Hawaii. It is their mission to inspire creativity, perpetuate memories and help their customers manifest their potential through the renting of photo, video, event and broadcast equipment.
Point Hawaiʻi provided graphic design for events and flyers leading up to the inaugural PhotoCon Hawaiʻi - which Hawaiʻi Camera sponsored. We also revolutionized their social media be creating a chromatic reposting strategy which customer's loved.
Included:
Content Creation.
Create, curate, and manage all published content (images, video and written).
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Migration of print-based themes and campaigns to all web-friendly formats.
Engagement.
Develop and expand community and/or influencer outreach efforts.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
Conduct online advocacy and open a stream for cross-promotions.
Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analytics.
Compile reports for management showing results (ROI).
Monitor trends in social media tools, applications, channels, design and strategy.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.