
Makana Music
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Pono For The People (PFTP) was created in June 2020 in response to the epidemic of confusion associated with mail-in voting being heightened by COVID-19. Founded by two native Hawaiian women at the top of Hawaiʻiʻs marketing and graphic design industry, they have joined forces to help navigate people’s political consciousness in Hawaiʻi. They provide non-partisan, factual and sourced information in an attractive, easy to digest format that features the important who, what, when, where and why of this year’s election—how to vote by mail or in person, what offices are up for election, what those elected positions
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Consumer Research
Positioning Strategy
Competitor Audit
Brand Identity
Visual Systems
Brand Tone & Messaging
Brand Standards
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