Our Kuleana is a community-based initiative established during the COVID-19 pandemic to mobilize Hawaiʻi residents during critical times of need. The campaign emphasizes the collective responsibility ("kuleana") of individuals to protect and care for each other, promoting actions such as vaccination, mask-wearing, and hand hygiene. We were invited by Amy Kalili to lead visual communications and web development for the Our Kuleana campaign, a powerful partnership with Hawaiʻi County. Our branding approach emphasized local values, civic pride, and community-driven design.